AGENDA

Powerful sessions in various formats (presentations, panels, and round tables) from expert speakers hitting groundbreaking territory and discussing what matters most.

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SPEAKERS

Distinguished industry leaders who come prepared to actively engage and share the latest insights.

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SPONSORS/EXHIBITORS

The world’s leading biotech and pharma companies that are pushing the industry to innovate and adapt.

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CONFERENCE DAY 1
Tuesday, June 13, 2017
CONFERENCE DAY 2
Wednesday, June 14, 2017

Registration & Networking Breakfast in Exhibition Hall

Chairpersons’ Opening Remarks

Keynote: Newness. Predicting the Future With the Internet of People

Miguel Jimenez, Head of Strategy, Fast Forward

Change is the new normal.

It doesn’t matter how fast your strategy advances, there’s always a gap that makes your competitors move faster. Digital acceleration and massive demographics define an era where every business is in the business of interaction and experiences. You are not a pharma manufacturer, you are a pharma services company. Learn about how to use people as newness sensors to identify opportunities that will lead your company into a better competitive landscape. We cannot predict the future, but if we observe every detail shaping the present, we can invent it and we can lead it.

Keynote: Silicon Valley VC’s View of Consumer Health

Lyon Wong, Co-Founder, Spectrum 28

Networking & Refreshments in Exhibition Hall

Keynote Panel: Reaction/Response to Keynote Presentations

(panelists are Advisory Board Members)
Mallika Ann Ambat, Senior Director, Market Research, Actelion Pharmaceuticals
Meghna Chowdary, Executive Director, Strategic Insights and Analytics, Relypsa, Inc.
Anne Hale, Business Analytics and Insights NA Lead, Pfizer
Ram Palanki, Vice President, Strategic Marketing & Sales, Santen, Inc.
Ruchi Varshneya, Senior Director, Corporate Marketing, Abbott

Networking Luncheon

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Consumer and Market Insight Driven Product Innovation in Medical Devices

Ruchi Varshneya, Senior Director, Corporate Marketing, Abbott

TRACK B

Advanced Tools and Approaches in Market Access Research​

Denise Woltemath, Vice President/Custom Research, Health Strategies Group

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Maximizing the Value From Communications Research

Greg Geddes, Director, Market Planning & Analytics, Seattle Genetics
Guy Smith, Vice President, Branding Science

Communications research follows a tried and tested approach where materials are evaluated on a set of pre-defined set of criteria and if enough boxes are checked the green light is given.

In this discussion we give the low down on what differing stakeholders in the process truly think about communications research (including respondents, marketing and their advertising agencies) and take a look at ways we can build upon the tried and true approaches to maximize its value.

TRACK B

Using Endpoint Attributes to Quantify Differences Between Objective and Perceived Performance of Agents

Steve Bell, Senior Partner, AplusA Bell Falla
Peggy Lemen, Amgen

We discuss how clinical trial endpoints and other “objective” properties of an agent—our “endpoint attributes”—can be used as product attributes in quantitative marketing research studies.

Instead of asking respondents for their perceptions (ratings) of agents on traditional attributes such as “efficacy,” we ask respondents to indicate what they believe to be the agents’ objective performance on endpoint attributes such as “overall survival (in months).” In the data analysis, differences between perceived reality and objective reality can be highlighted for purposes of actionable recommendations. We also show how to estimate the stated and derived importance of endpoint attributes.

Networking & Refreshments in Exhibition Hall

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Being in Tune With the Mind

Peter Simpson, Principal, Segmedica, Inc. and xsperient

Everyone wants to understand so called “emotional drivers” and better influence market behaviors.

What is the best way to do this? We say by understanding basic brain science and using methodologies and designing research that follows brain processes. Over 15 years we have studied and researched this in the healthcare space and invite you to see some of our latest findings and learn how to make research more insightful and effective.

TRACK B

How to Avoid the Pitfalls of Brand Positioning; An Applied Anthropology Thinking Approach

Johanna Faigelman, Founding Partner, CEO, Human Branding
Sarah McNab, Partner, CSO, Human Branding

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Maximizing Value: Market Research & Collaboration Among Other Departments Within an Organization

Ed Podraza, Director, Market Research, Allergan
Scott Tackett, Sr. Director, Global Healthcare Economics, Market Access & Customer Analytics, Intuitive Surgical
Lori Tarabek, Global Market Research Manager, Abbott Diabetes Care
Harsh Tiwari, Franchise Lead, Market Analysis & Strategy, Genentech

TRACK B

Physicians’ Opinions on MR Methodologies

Neil Patel, Business Analyst, Lifescience Dynamics
Rafaat Rahmani, President, Lifescience Dynamics

Evening Socializing & Networking Reception in Exhibition Hall

Registration & Networking Breakfast in Exhibition Hall

Networking Round Table Discussions

(participants may choose any round table to attend)
ROUND TABLE 1
From Value Creation to Value Maximization: the New Era of Commercialization
Ram Palanki, Vice President, Strategic Marketing & Sales, Santen, Inc.
ROUND TABLE 2
How Might the Trump Administration Influence the Practice Dynamics and Economics of Medicine, and How Should Pharma Respond?
Keith Lui, Vice President, Marketing, Versartis, Inc.
ROUND TABLE 3
Gilead Treatment Expansion Program
Ahmed Afifi, Head of Strategic Planning - Access Operations & Emerging Markets (LatAm - Africa - Asia Pacific), Gilead Sciences
ROUND TABLE 4
Market Research Led Evidence Creation to Better Define Value
Scott Tackett, Sr. Director, Global Healthcare Economics, Market Access & Customer Analytics, Intuitive Surgical
ROUND TABLE 5
Market Research From a CPG Point of View
Jami Krueger, Director, Global Insights, Align Technology

Networking & Refreshments in Exhibition Hall

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Patient Centricity: Keeping Patients at the Forefront

Will Simpson, Research Manager, Research Partnership
Tom Winter, Director, Research Partnership

TRACK B

Once Upon a Study: Narrative Study Design in Pre-diabetes Behavior Change

Steve Martino, Co-Managing Partner, M Health
John Surie, Customer Insight Director, M Health

Human beings have been telling stories for thousands of years.

Stories help us organize information, transmit values, form community, and make sense of the world around us. What if we applied the uncanny power of storytelling to the actual design of qualitative research studies? This case study shows how narrative study design yielded rich insight into the motivation and behavior of people at-risk for developing diabetes.

PARTICIPANTS MAY CHOOSE 1 OF 2 CONCURRENT TRACKS

TRACK A

Harnessing the Power of Microbiome Technology to Combat Infectious Disease

Nick Conley, Co-founder & Chief Executive Officer, Epibiome

TRACK B

Market Research and Data Analytics in a Restrictive Access Environment: Challenges and Opportunities

Ryan Cowell, Director, Business Analysis and Information, Amgen

Networking Luncheon

Announcement of Raffle Prize Winners

Reinventing Biosimilars: Opportunities and Challenges

Steve Lehrer, CEO, Cipla BioTec

iAdBoard®: An Online Solution for Traditional Market Research

Laetitia Bodivit, Director, Lifescience Dynamics

• Pros and cons of online research and bulletin board solutions

• What do respondents think of the online experience?
• The client’s prospective
• A case study with both physicians and payers

Summary & Key Takeaways

(panelists are Advisory Board Members)
Mallika Ann Ambat, Senior Director, Market Research, Actelion Pharmaceuticals
Meghna Chowdary, Executive Director, Strategic Insights and Analytics, Relypsa, Inc.
Anne Hale, Business Analytics and Insights NA Lead, Pfizer
Ram Palanki, Vice President, Strategic Marketing & Sales, Santen, Inc.
Ruchi Varshneya, Senior Director, Corporate Marketing, Abbott

Conference Concludes