Agenda

SAME INSIGHTFUL CONTENT…NEW VIRTUAL FORMAT…

Note that the content of the Program Agenda below will remain, and be reformatted to accommodate our new virtual conference platform and schedule. Stay tuned for more details…

CONFERENCE DAY 1
Wednesday, October 14, 2020
CONFERENCE DAY 2
Thursday, October 15, 2020

Registration & Networking Breakfast in Exhibition Hall

Chairpersons’ Opening Remarks

Keynote: CEO View: Future Prospects of Biotech & Pharma

Presented by Ceribell

Keynote: Boardroom Discussion: What It Means to Thrive in Market Research Today

Presented by Abbott, Actelion, Dermira, Genentech, Gilead, and Neurocrine Biosciences

Networking & Refreshments in Exhibition Hall

Networking Round Tables

ROUND TABLE 1
Integrating across Analytics Disciplines

Presented by BeiGene

ROUND TABLE 2
Consumer Promotion Trends and Evolving MR Methodologies

Presented by Abbott

ROUND TABLE 3
Translating Market Research Demand Studies into Forecasts

Presented by Genentech

Networking Luncheon

SESSION ONE

Holistic Approach to Business Issue Research Using MR, CI and MA P&R

Presented by Lifescience Dynamics

SESSION TWO

TBA

Presented by AplusA Bell Falla

SESSION ONE

Results of an Original Study on COVID and How It Has Impacted People and Brands and How We Tie the Insights Into Pharma and Behavioral Science

Presented by Brandtrust

SESSION TWO

How to ‘Nudge’ Physicians Along the Adoption Ladder

Exploring how to use a behavior change framework (EAST) in market research to help understand the real reason behind use and non-use products by physicians.

Presented by Research Partnership

Networking & Refreshments in Exhibition Hall

SESSION ONE

Network ActivationSM - Enhancing Patient Engagement

Presented by ThinkGen

SESSION TWO

Navigating the Complexities of Fair Market Value

Presented by kjtgroup

SESSION ONE

Maximizing Market Research with Limited Resources

Presented by Abbott Diabetes Care, Dompé U.S., Genentech, Gilead, and MyoKardia

SESSION TWO

Evolution in Market Research Due to Digital Era

Presented by Clearside Biomedical, Genentech, Gilead, and Global Blood Therapeutics

Evening Socializing & Networking Cocktail Reception in Exhibition Hall

Registration & Networking Breakfast in Exhibition Hall

The Future of Market Research

Presented by Lifescience Dynamics

Networking Round Tables

ROUND TABLE 1
Why and When for DIY Surveys? Understanding Why It Can Work

Presented by Align Technology

ROUND TABLE 2
Value Based Payment Arrangements and Preparing to Launch One

Presented by Avexis

ROUND TABLE 3
Integrating Insights

Presented by Dermira

Networking & Refreshments in Exhibition Hall

SESSION ONE

Can AI Really Add Value in Pharma Market Research? – Learnings From Real Life Cases

This session will present methods to leverage AI in market research today. Adelphi Research will share cutting-edge AI solutions that can provide deeper insights for strategic decision making.

Presented by Adelphi

SESSION TWO

TBA

Presented by Research Partnership

SESSION ONE

TBA

Presented by Shapiro+Raj

SESSION TWO

TBA

Networking Luncheon

Announcement of Raffle Prize Winners

Summary & Key Takeaways

Presented by Abbott, Actelion, Dermira, Genentech, Gilead, and Neurocrine Biosciences

Conference Concludes